Communication, Culture, and Governance in Asia| Motivation and Trust: How Dual Screening Influences Offline Civic Engagement Among Taiwanese Internet Users

Authors

  • Trisha T. C. Lin Associate Professor Department of Radio & Television, College of Communication, National Chengchi University, Taiwan Member, Taiwan Institute of Governance and Communication Research

Keywords:

dual-screening use, information-seeking motivation, discussion motivation, social media trust, civic engagement attitudes, civic engagement behaviors

Abstract

With growing multiscreen video consumption and civic engagement, Taiwan serves as a suitable context to investigate the motivations of dual-screening use and its effects on Internet users’ civic engagement attitudes and behaviors. Structural Equation Model was applied on a national web survey involving 741 dual screeners. Results show that discussion motivation and social media trust have a strong, positive association with dual-screening use, whereas information-seeking motivation has not. In addition, the dual-screening use that is strongly and positively associated with users’ civic engagement attitudes can positively predict offline civic engagement. Moreover, the youngest dual screeners are likely more motivated to discuss civic issues than their older counterparts. Implications of dual-screening use for civic engagement are discussed.

Author Biography

Trisha T. C. Lin, Associate Professor Department of Radio & Television, College of Communication, National Chengchi University, Taiwan Member, Taiwan Institute of Governance and Communication Research

Trisha T.C. Lin (Ph.D., University of Hawaii, Manoa) is an Associate Professor at the Department of Radio and Television, National Chengchi University, Taiwan. As a former broadcasting media professional, she previously worked as the assistant professor at Nanyang Technological University, Singapore. Her research interests focus on examining emerging interactive digital media with two approaches: socio-technical system analysis and socio-psychological user research. She also published papers in the areas of mobile media and communication, new media convergence, digital journalism and health communication.

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Published

2019-09-14

Issue

Vol. 13 (2019)

Section

Special Sections

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