When Paper Goes Viral: Handmade Signs as Vernacular Materiality in Digital Space

Authors

  • Andrew Peck Miami University
  • Katie Day Good Miami University

Keywords:

vernacular materiality, memes, participatory culture, social media, social movements, vernacular authority

Abstract

This article examines the role of digitally mediated handmade signs in contemporary social movements. Bringing together theories of memetic practice, vernacular authority, and material traditions, we argue that vernacular materiality occurs wherever users turn to handmade, physical messages and material signifiers to transmit meaning online. Juxtaposing the humble and personalized aesthetics of handwritten messages against the polished, programmed, and virtual aesthetics of digital media, users mobilize vernacular materiality to disrupt hegemonic spaces and narratives by harnessing the affordances of physical and social media.

Author Biographies

Andrew Peck, Miami University

Andrew Peck is assistant professor of Strategic Communication at Miami University.

Katie Day Good, Miami University

Katie Day Good is assistant professor of Strategic Communication at Miami University.

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Published

2020-01-28

Issue

Vol. 14 (2020)

Section

Articles

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