The Children of the Revolution, the Nation’s Future: Understanding the Multigenerational Audience of the Rock in Rio Music Festival

Authors

  • Juliana Müller Pontifical Catholic University of Rio de Janeiro (PUC-Rio)

Keywords:

Rock in Rio, Brazilian music, Brazilian rock, music festivals, generation, multigenerational audience, youth cultures

Abstract

This article presents the results of a two-year research project on the Brazilian music festival Rock in Rio. The research consists of an analysis of the particular circumstances that led to the formation of the festival’s multigenerational audience. Rock in Rio was held for the first time in 1985, soon after the end of the military dictatorship in Brazil, which lasted for more than 20 years (1964–1985). Meanwhile, Brazilian youth cultures were experiencing the emergence of a new local rock music scene that highlighted some of the country’s most relevant social and political issues at that time. Since then, the festival’s various editions, held in its hometown of Rio de Janeiro, have brought together wide audiences from different age groups.

Author Biography

Juliana Müller, Pontifical Catholic University of Rio de Janeiro (PUC-Rio)

Juliana Müller is a doctoral student and master in Communication Studies by Pontifical Catholic University of Rio de Janeiro (PUC-Rio), in Brazil.  Her academic research projects are related to youth cultures, popular music, subcultures and music festivals.  She is a member of the research group named “JUX - Rio de Janeiro's youth, its cultures and media representations"(PUC-Rio/FAPERJ).

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Published

2020-01-01

Issue

Vol. 14 (2020)

Section

Articles

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