Trends and Perspectives on Digital Platforms and Digital Television in Europe| The Success of Spanish Series on Traditional Television and SVoD Platforms: From <i>El Ministerio del Tiempo</i> to <i>La Casa de Papel</i>

Authors

  • Karen Arriaza Ibarra Universidad Complutense de Madrid
  • Celina Navarro Universidad Autónoma de Barcelona Spain

Keywords:

television, series, Spain, SVoD, international, Netflix, TVE

Abstract

This article explores the changes of the Spanish television industry upon the arrival of the international Subscription Video on Demand (SVoD) platforms and how Spain has become a noticeable player in the international market. To analyze the hybridization of the industry, a content analysis of the Spanish catalog of SVoD services has been conducted to evaluate the offerings of local series. To further exemplify the current complex relationships among traditional broadcasters, independent producers, and SVoD platforms, an analysis of the evolution of the series The Ministry of Time and Money Heist (two of the most internationally successful Spanish shows) in terms of production, distribution, and cultural trades, reveals the different types of agreements with SVoD players and the balance between the international and domestic markets. Results also indicate the importance of the Spanish geolinguistic market for the success of Spanish series even as the popularity of its shows has transcended the language borders.

Author Biographies

Karen Arriaza Ibarra, Universidad Complutense de Madrid

Spain: Dr Karen Arriaza Ibarra, PhD., Professor in Audiovisual Communication, Department of Communication, Ciudad Universitaria in Madrid, address: s/n 28040 Madrid, Spain, Phone: 00 34 91 394 7141, E-mail: arriazaibarra@ccinf.ucm.es

Celina Navarro, Universidad Autónoma de Barcelona Spain

Associate Professor Audiovisual Communication and Advertising Universidad Autónoma de Barcelona Spain

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Published

2022-01-01

Issue

Section

Special Sections