Is Bad News Biased? How Poll Reporting Affects Perceptions of Media Bias and Presumed Voter Behavior

Authors

  • Mallory R. Perryman Virginia Commonwealth University
  • Jordan Foley Washington State University
  • Michael W. Wagner University of Wisconsin-Madison

Keywords:

hostile media perception, election polls, presumed media influence, perceived media effects, 2016 U.S. presidential election

Abstract

Battleground state polls are a prominent part of U.S. election news coverage. In this experimental study (N = 863), we tested how polling results impact how partisans evaluate the news stories through which the polls are reported. Consistent with the hostile media perception, partisans tended to see articles as biased against their candidate, and perceived bias was amplified when their candidate trailed in the poll. Additionally, we found that a majority of news consumers believed the article would encourage their political copartisans in battleground states to vote, but would not impact the voting behavior of their political opponents.

Author Biographies

Mallory R. Perryman, Virginia Commonwealth University

Assistant ProfessorRobertson School of Media and CultureVirginia Commonweath University479-426-6489mallory.perryman@gmail.com

Jordan Foley, Washington State University

Assistant ProfessorMurrow College of CommunicationWashington State University 

Michael W. Wagner, University of Wisconsin-Madison

ProfessorSchool of Journalism and Mass CommunicationUniversity of Wisconsin-Madison 

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Published

2020-07-15

Issue

Vol. 14 (2020)

Section

Articles

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