<b>New Feminist Studies in Audiovisual Industries | New Feminist Studies in Audiovisual Industries: Feminism, Gender, Ageism, and New Masculinities in Audiovisual Content – Introduction</b>

Authors

  • Maria Pilar Rodriguez University of Deusto
  • Miren Gutierrez University of Deusto Bilbao, Spain
  • Maria J. Pando-Canteli University of Deusto Bilbao, Spain

Keywords:

audiovisual, women, femvertising, menvertising, networking platforms

Abstract

 This Special Section offers an innovative and interdisciplinary approach to studying the new ways in which audiovisual content and advertising communicate gender identities today. This unique section focuses on advertising (i.e., femvertising and menvertising), television series, animation films, and social media platform content (e.g., GIFs) to look at crosscutting issues such as feminism, gender, ageism, and new masculinities. It combines multiple theoretical approaches from feminist studies, discourse analysis, framing theories, algorithm studies, and hegemonic masculinities, among others, to analyze texts, images, discourses, and communicative experiences. 

Author Biographies

Maria Pilar Rodriguez, University of Deusto

 Professor and Director of the Doctoral Programme in Communication University of DeustoBilbao, Spain 

Miren Gutierrez, University of Deusto Bilbao, Spain

 Associate ProfessorUniversity of DeustoBilbao, Spain 

Maria J. Pando-Canteli, University of Deusto Bilbao, Spain

  

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Published

2021-01-06

Issue

Vol. 15 (2021)

Section

Special Sections

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