Revisiting Cultivation as a Gravitational Process: A Cross-National Comparison of the Cultivation of Fear and Mistrust

Authors

  • Matea Mustafaj The University of Michigan
  • Jan Van den Bulck The University of Michigan

Keywords:

cultivation, mainstreaming, multilevel modeling, television, fear, European Social Survey

Abstract

Communication scholars have found varying levels of support for cultivation theory in the United States and abroad. Using a multilevel modeling approach and data from 27 countries (N > 51,000) from the fifth round of the European Social Survey, we found that the country in which a study is conducted explains a significant amount of the variance in violence-related outcome variables as well as in their relationship with television viewing. We further demonstrate how one cross-national contextual variable (welfare state regime) moderates cultivation relationships. For some of our outcomes, the relationships vary predictably across these groupings in a manner that strongly suggests mainstreaming. We propose that a macro-level approach would provide valuable insight into the complexities of cultivation theory.

Author Biographies

Matea Mustafaj, The University of Michigan

Matea Mustafaj (BS, University of Michigan) is a doctoral student in the Communication and Media department at the University of Michigan. Her research interests center around the social impacts of entertainment media and the cognitive processing of narratives.

Jan Van den Bulck, The University of Michigan

Jan Van den Bulck (PhD, University of Leuven in Belgium) has studied how the entertainment media in general, and fiction in particular, affect our perception of the real world. He is particularly interested in how TV viewing affects our knowledge of violence and the world of law enforcement, and of health and the world of emergency medicine.

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Published

2021-01-14

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Section

Articles