Click It, Binge It, Get Hooked: Netflix and the Growing U.S. Audience for Foreign Content

Authors

  • Brad Limov University of Texas at Austin

Keywords:

global media flows, platforms, affordances, on demand, online streaming, soft power

Abstract

 Analysis of survey results from U.S. residents (N = 288) watching foreign content on Netflix found that respondents watch foreign content more than they did before starting to access it through the platform and hold favorable attitudes toward foreign countries and subtitles. The data also support a theorized synergistic relationship between viewing frequency and use of the recommendation system for foreign content discovery. Results are discussed in terms of accessibility and cultural affinity as video on demand (VOD) platform affordances that may affect global media flows from the reception side. Implications for passive soft power accumulation are also considered.  

Author Biography

Brad Limov, University of Texas at Austin

 Brad Limov is a doctoral student in the School of Journalism and Media at the University of Texas at Austin.brad.limov@utexas.edu702-523-8288     

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Published

2020-11-28

Issue

Vol. 14 (2020)

Section

Articles

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