Media Exposure and Third-Person Perception: The Mediating Role of Social Realism and Proxy Efficacy

Authors

  • Xudong Liu Faculty of Humanities and Arts/ Macao University of Science and Technology
  • Ven-hwei Lo Department of Journalism/ Hong Kong Baptist University
  • Ran Wei School of Journalism & Communication/ The Chinese University of Hong Kong
  • Xigen Li School of Journalism and Communication/ Shanghai University
  • Shengnan Pang School of Data and Computer Science/ Shandong Women’s University
  • Ruiyao Zhang School of Literature & Journalism/ Shandong University of Finance and Economics

Keywords:

COVID-19, media exposure, social realism, proxy efficacy, third-person perception, mediation effect

Abstract

This study examines the influences of media exposure, social realism, and proxy efficacy on the perceived effects of news about the COVID-19 pandemic. Using data collected from a sample of 1,190 college students in China, this study found that exposure to news about the pandemic is positively related to social realism and proxy efficacy. Furthermore, social realism and proxy efficacy were significantly correlated with third-person perception (TPP). Most importantly, the results of the study show that social realism and proxy efficacy also mediated the relationship between exposure to COVID-19 news and TPP.

Author Biographies

Xudong Liu, Faculty of Humanities and Arts/ Macao University of Science and Technology

Associate Professor in the Faculty of Humanities and Arts at Macu University of Science  and Technology. Macau SAR, China. 853-88972962

Ven-hwei Lo, Department of Journalism/ Hong Kong Baptist University

Visiting Professor in the Department of Journalism at Hong Kong Baptist University, Hong Kong SAR, China.

Ran Wei, School of Journalism & Communication/ The Chinese University of Hong Kong

Professor in the School of Journalism & Communication at the Chinese University of Hong Kong, Hong Kong SAR, China.

Shengnan Pang, School of Data and Computer Science/ Shandong Women’s University

Lecturer in the School of Data and Computer Science at Shandong Women’s University, China

Ruiyao Zhang, School of Literature & Journalism/ Shandong University of Finance and Economics

Lecturer in the School of Literature & Journalism at Shandong University of Finance and Economics, China

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Published

2021-10-12

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Articles