Indian Democracy Under Threat: The BJP’s Online Authoritarian Populism as a Means to Advance an Ethnoreligious Nationalist Agenda in the 2019 General Election

Authors

  • Gillian Bolsover University of Leeds

Keywords:

India, political communication, political campaigning, elections, Internet, social media, Twitter, BJP, Modi, authoritarian populism, ethnoreligious nationalism

Abstract

The Bharatiya Janata Party (BJP) under Narendra Modi has been a pioneer of technologically enabled authoritarian populism, elected by a landslide in 2014 and reelected in 2019. However, India’s online authoritarian populism is relatively understudied with important questions remaining about the prevalence of authoritarian populist and ethnoreligious nationalist messages and mobilization around these ideologies. This research examines a representative sample of pro-BJP discourse on Twitter in the final week of the 2019 campaign. It finds the BJP used authoritarian populist strategies to advance an ethnoreligious nationalist agenda. Traditional media were excluded. Social media allowed direct leader-to-people connection, facilitating a personality cult around Modi. Online opinion leaders, often overlooked in studies of political campaigns, advanced the most extreme ethnoreligious nationalism, including religiously polarizing misinformation. These ideologies and strategies are dangerous to Indian democracy.

Author Biography

Gillian Bolsover, University of Leeds

Gillian Bolsover is a Lecturer in Politics and Media in the School of Politics and International Studies at the University of Leeds. She has published widely about the impact of the Internet on politics in the USA and China and through cross-national comparative studies. She holds a DPhil from the Oxford Internet Institute and dual MA/MSc in Global Media and Communications from the LSE and Fudan University, Shanghai.

Downloads

Published

2022-03-28

Issue

Section

Articles