From Hoops to Hope: Alexandria Ocasio-Cortez and Political Fandom on Twitter

Authors

  • Nathian Shae Rodriguez Associate Professor (School of Journalism and Media Studies), San Diego State University
  • Nadia Goretti Adjunct Lecturer, San Diego State University

Keywords:

Alexandria Ocasio-Cortez, politics, fandom, political fandom, affective identification, Twitter, social media

Abstract

The study uses political discourse on Twitter as political texts to evidence how Alexandria Ocasio-Cortez’s political fandom is fueled by affective structures of power, resistance, gendered power dynamics, political ideologies, culture, hope, and encouragement. The study argues for a more modern approach, amalgamating all three waves of fandom studies, that considers a more holistic and nuanced inquiry of fan studies that is contextual and inclusive. The political fandom of Ocasio-Cortez signals a sociopolitical shift in political fandom in which fans’ affective identification is intrinsically tied to power, resistance, and within-party hierarchies.

Author Biographies

Nathian Shae Rodriguez, Associate Professor (School of Journalism and Media Studies), San Diego State University

Dr. Nathian Shae Rodriguez is an Assistant Professor of Digital Media in the School of Journalism & Media Studies at San Diego State University and core faculty in the Area of Excellence: Digital Humanities and Global Diversity. He specializes in critical-cultural and digital media studies. His research focuses on minority representation in media, specifically LGBTQ and Latinx portrayals and identity negotiation, as well as pop culture, identity, critical pedagogy, and issues of masculinity/mascing. Dr. Rodriguez also has 10 years of professional radio experience in on-air talent, sales, promotions, and social media marketing.

Nadia Goretti, Adjunct Lecturer, San Diego State University

Nadia Goretti is an adjunct lecturer in the School of Journalism & Media Studies at San Diego State University. Her research focuses on fandom, reality television, and the impact of mediated celebrity on society.

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Published

2022-01-01

Issue

Vol. 16 (2022)

Section

Articles

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