COVID-19, Digital Media, and Health| Communicating About Mental Health During a Pandemic: An Examination of Active and Aware Publics on Twitter

Authors

  • Jesse King University of California, Santa Barbara
  • Audrey Halversen University of Michigan
  • Olivia Morrow Brigham Young University
  • Whitney Westhoff Harvard University
  • Pamela Brubaker Brigham Young University

Keywords:

mental health, situational theory of publics, health communication, Twitter, active publics

Abstract

With the arrival of COVID-19, several U.S. states enacted stay-at-home orders to mitigate spread, but the isolation of quarantine and the uncertainty surrounding the virus were likely to have a detrimental influence on mental health. This study investigates how people discussed COVID-19 in relation to mental health on Twitter. Using Crimson Hexagon, this research examines tweets (N = 2,199,625) for three months following the first confirmed case of COVID-19 in the United States and includes a quantitative analysis of the public’s concern about the disease as well as a qualitative thematic analysis of conversations on the topic (n = 800). Results indicate that those who discuss mental health online behave as an active and aware public that recognizes how mental health can be affected during a health crisis. The quantitative analysis shows that when cases of the disease increased, mentions of depression, post-traumatic stress disorder, and psychologists also increased. Additionally, as deaths related to the disease increased, so did mentions of psychologists. Qualitative statistics indicate that this public makes a concerted effort to provide social support and solidarity for others.

Author Biographies

Jesse King, University of California, Santa Barbara

Jesse King is a master's student studying mass communications at Brigham Young University.

Audrey Halversen, University of Michigan

Audrey Halversen, MA, is a doctoral student in the Department of Communication and Media at the University of Michigan. Her research interests include political, computer-mediated, and interpersonal communication.

Olivia Morrow, Brigham Young University

Olivia Morrow, BA, graduated from the School of Communications at Brigham Young University. She researches health communications and media effects.

Whitney Westhoff, Harvard University

Whitney Westhoff, SM, graduated from the Harvard T.H. Chan School of Public Health and is  the associate director of the Maternal Health Task Force at the Harvard Chan School. Her research focuses on maternal, infant, and reproductive health.

Pamela Brubaker, Brigham Young University

Pamela J. Brubaker, PhD, is an associate professor and the associate director of graduate studies in the School of Communications at Brigham Young University. Her research interests include public relations, strategic communications, and social media.

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Published

2023-01-10

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Section

Special Sections