Distinction and Cosmopolitanism: Latin American Middle-Class, Elite Audiences and Their Preferences for Transnational Television and Film

Authors

  • Joseph Straubhaar University of Texas at Austin
  • Melissa Santillana University of Texas at Austin
  • Vanessa de Macedo Higgins-Joyce Texas State University
  • Luiz G. Duarte University of Central Florida

Keywords:

television, streaming, cosmopolitanism, distinction, cultural omnivores, audiences, consumption

Abstract

This article explores three seemingly promising theories to explain the television preferences of upper-middle-class and elite audiences in Latin America. We discuss how ideas on cultural distinction, cosmopolitanism, and cultural omnivores aid the understanding of elite audiences, from their use of satellite and cable TV to their growing use of streaming services like Netflix, Amazon Prime, or Disney+. This study is based on a secondary analysis of data from TGI Latina, a biannual marketing and media consumption survey conducted in eight Latin American countries by the marketing intelligence firm Kantar Media. Based on the data we analyzed, we argue that the concepts of distinction, cosmopolitanism, and cultural omnivores are related, and all help us understand the evolving national versus imported television preferences of Latin American audiences.

Author Biographies

Joseph Straubhaar, University of Texas at Austin

Professor University of Texas at Austin

Melissa Santillana, University of Texas at Austin

Ph.D. student in Radio-Television-Film at University of Texas at Austin, 956-645-8834

Vanessa de Macedo Higgins-Joyce, Texas State University

Associate Professor of Journalism and Mass Communications at Texas State University

Luiz G. Duarte, University of Central Florida

Adjunct Professor at University of Central Florida

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Published

2022-12-29

Issue

Vol. 17 (2023)

Section

Articles

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