Pink Hijab Day: Mediation of the Hijab as a Symbol of Protest

Authors

  • Rebecca S. Robinson Independent scholar

Keywords:

online collective action, mediation, hijab, breast cancer, MENA

Abstract

Pink Hijab Day (PHD) is a movement related to breast cancer awareness and countering stereotypes of Muslim women. The movement started in the U.S. and spread throughout the world through social media. This article argues that PHD did not establish a solid purchase in Muslim-majority countries because the campaign failed to establish organizational support in the region and the transnational network was not active enough to promote personal activism. It further argues that local constraints may limit the extent to which the pink hijab is adopted as a symbol of protest.

Author Biography

Rebecca S. Robinson, Independent scholar

Dr. Rebecca S. Robinson is a recent doctoral graduate of Arizona State University's School of Social Transformation, currently on the market for an academic position. Her research investigates the transnational mediation of collective action through social media, focusing on Muslim women in MENA and Western countries.

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Published

2016-07-15

Issue

Vol. 10 (2016)

Section

Articles

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