American Media, American Mind: Media Impact on Nigerians’ Perceptions

Authors

  • Omotayo O. Banjo University of Cincinnati
  • Dirichi Umunna University of Cincinnati

Keywords:

Globalization, neocolonialism, cultural imperialism, media effects, Nigeria

Abstract

Global media effects and audience reception scholarship has dismissed African populations as valuable to knowledge building and theoretical development in the study of media impact. Through a neocolonial lens of cultural imperialism, this study examines the perceived influence of American media on shaping Nigerians’ views of America and their own nation. In addition, this study considers the potential impact of developing Nigerian transnational media industries on how Nigerians see themselves in relation to the United States. Findings reveal a bias toward American media and derision of their own nation comparatively regardless of Nigeria’s transnational success or social media’s presentations of U.S. realities.

Author Biographies

Omotayo O. Banjo, University of Cincinnati

Omotayo Banjo, Ph. D. (Penn State University) is an Associate Professor of Communication at the University of Cincinnati. Her teaching centers on developing media literacy skills and awareness. Her research centers on ethnic and transnational creative content with a particular focus on its impact on audiences’ self-concept and value.  Dr. Banjo work has been published in peer reviewed journals including Journal of Broadcasting and Electronic Media, Communication Theory, Journalism and Mass Communication Quarterly, Journal of Media and Religion, and Race and Social Problems. 

Dirichi Umunna, University of Cincinnati

Dirichi Umunna is an M.A student at the University of Cincinnati. Her interests lie in feminist media, transnationalism and global commjnicaiton

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Published

2022-07-28

Issue

Vol. 16 (2022)

Section

Articles

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