Cues Signaling Gender Segregation and Gender Inclusion in Public Spaces Affect Adolescents’ Binary Conceptualization of Gender and Attitudes Toward Transgender and Nonbinary People

Authors

  • Traci K. Gillig Washington State University
  • Sonia Jawaid Shaikh Assistant Professor at the University of Amsterdam
  • Leila Bighash Assistant Professor, Department of Communication at the University of Arizona

Keywords:

adolescents, gender, transgender, lesbian, gay, bisexual, queer, attitudes, visual cues, visual communication

Abstract

Gender segregation of public facilities (e.g., restrooms) is communicated via cues such as language and imagery on facility signage. While people are exposed to these cues regularly, little research examines how they influence adolescents’ gender-related attitudes and social behaviors. In this preregistered online experiment, we tested differential impact of exposure to gender-segregated and all-gender facilities cues in a school environment on the attitudes and peer selection of 319 adolescents (aged 12–17 years) from a nationally representative sample. Exposure to gender-segregated facilities cues positively predicted binary conceptualization of gender and did not predict gender-congruent peer selection. Adolescents’ prior exposure to all-gender facilities in everyday life was associated with more positive attitudes toward transgender and nonbinary people and increased comfort with all-gender facilities. Results indicate effects of gendered facilities cues on adolescents’ gender-based socialization. Social and theoretical implications are discussed.

Author Biographies

Traci K. Gillig, Washington State University

Assistant Professor, Edward R. Murrow College of Communication at Washington State University

Sonia Jawaid Shaikh, Assistant Professor at the University of Amsterdam

Assistant Professor at the University of Amsterdam

Leila Bighash, Assistant Professor, Department of Communication at the University of Arizona

Assistant Professor, Department of Communication at the University of Arizona

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Published

2022-12-29

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Section

Articles