Is Processing COVID-19 Information Effective for Wearing Masks? The Effect of Information Processing on Preventive Intention

Authors

  • Yunhee Ku Hallym University
  • Hwalbin Kim Kangwon National University
  • Wonkyung Kim BNU-HKBU United International College, China
  • Ghee-Young Noh Hallym University

Keywords:

extended RISP model, heuristic information processing, COVID-19, South Korea

Abstract

This study explores the effects of coronavirus disease 2019 (COVID-19) risk perception and negative affective responses on related information processing and preventive intention using an extended risk information seeking and processing (RISP) model. A nationwide online survey was conducted in South Korea. The results revealed that a stronger perceived risk of COVID-19 was associated with more negative affective responses, such as fear or nervousness, which acted as a driving force for seeking information. Negative affective responses were not only antecedents of information insufficiency but also mediators of the relationship between risk perception, information insufficiency, and information processing. Supplementary systematic processing was used as the perceived need for risk information intensified, which increased preventive intention. However, a higher perception of having sufficient risk-related information was associated with a more pronounced tendency toward heuristic information processing. The theoretical and practical implications are discussed.

Author Biographies

Yunhee Ku, Hallym University

Research Professor

Hwalbin Kim, Kangwon National University

Assistant Professor

Wonkyung Kim, BNU-HKBU United International College, China

BNU-HKBU United International College, China

Ghee-Young Noh, Hallym University

Distinguished Professor

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Published

2023-07-27

Issue

Vol. 17 (2023)

Section

Articles

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