The Role of Media Literacy in Mitigating COVID-19 Vaccine Hesitancy and Conspiracy Theories

Authors

  • Jad Melki Lebanese American University
  • Dana Hamzeh Lebanese American University
  • Jana Itani Lebanese American University
  • Maya Hariri Lebanese American University
  • Perla Daou Lebanese American University
  • Abdulrahman Al-Shami Qatar University
  • Hamida El Bour La Manouba University
  • Sahar Khalifa Salim Al-Iraqia University
  • Saleh Masharqa Birzeit University
  • Soheir Othman Cairo University
  • Yasar Durra Jordan Media Institute

Keywords:

media literacy, vaccine hesitancy, media education, COVID-19, infodemics, conspiracy theories, Arab media

Abstract

This study examines the relationship between media literacy, belief in conspiracy theories, and vaccine hesitation through a survey of 3,009 university students in 8 Arab countries. The findings provide evidence that believing in COVID-19 vaccine conspiracy theories and being opposed to all vaccines has a negative effect on the intention to get vaccinated, while perceptions of the safety and effectiveness of COVID-19 vaccines and the perception that the COVID-19 disease is more dangerous than the vaccine, as well as media literacy level and trust in media and information sources about COVID-19 have a positive effect on vaccination intention. In addition to theorizing about the role of media literacy in pandemics, the study offers an effective measure for media literacy that can be deployed quickly in pandemic situations. 

Author Biographies

Jad Melki, Lebanese American University

Associate Professor and Director, Journalism and Media Studies, Institute of Media Research and Training

Dana Hamzeh, Lebanese American University

MA Student, Multimedia Journalism, Institute of Media Research and Training

Jana Itani, Lebanese American University

MA Student, Multimedia Journalism, Institute of Media Research and Training

Maya Hariri, Lebanese American University

MA Student, Multimedia Journalism, Institute of Media Research and Training

Perla Daou, Lebanese American University

MA Student, Multimedia Journalism, Institute of Media Research and Training

Abdulrahman Al-Shami, Qatar University

Associate Professor, Mass Communication, Mass Communication Department, College of Arts and Sciences

Hamida El Bour, La Manouba University

Research Instructor and Director, Journalism, Institute of Press and Information Sciences

Sahar Khalifa Salim, Al-Iraqia University

Professor, Media Studies, Journalism Department, Media College

Saleh Masharqa, Birzeit University

Lecturer, Journalism, Media Development Center

Soheir Othman, Cairo University

Associate Professor, Journalism, Faculty of Mass Communication

Yasar Durra, Jordan Media Institute

Instructor and Advisor, Journailsm

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Published

2023-06-29

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Articles