Toward Productive Coexistence: A Relational Analysis of a Feminist Counterpublic in Twitter K-Pop Fandom

Authors

  • Yena Lee Media, Technology, and Society program at Northwestern School of Communication

Keywords:

networked counterpublic, relational schema, K-pop, K-pop fandom, toxic technocultures, feminist counterpublic, fan activism

Abstract

Counterpublic research highlights the significance of counter-discourse in challenging dominant public spheres. Yet, less focus has been given to how counterpublic actors could destabilize the relationships within a dominant public to foster counter-discourse. I examine the creation of a feminist counterpublic within Twitter K-pop fandom to understand how oppositional actors can transform the toxic technocultures of the dominant public to create a counterpublic. Formed by feminist K-pop fans, this counterpublic defied toxic relational norms of the mainstream K-pop fandom, cultivating a culture where fans could critique problematic K-pop star text without renouncing their fan identity. I bring the concepts of relational schemas and scripts to the study of counterpublics to demonstrate how creating an alternative schema can be a tool of resistance. To do so, I highlight how feminist fans reappropriated existing relationship scripts and formulated new ones to modify the relational schema of the mainstream K-pop fandom. I argue that these relational strategies helped feminist fans regroup by creating opportunities for productive coexistence, facilitating an alternative relational schema around a critical fan identity.

Author Biography

Yena Lee, Media, Technology, and Society program at Northwestern School of Communication

Yena Lee is a Ph.D. student in the Media, Technology, and Society program at Northwestern School of Communication. She is interested in studying the emerging forms and processes of networked social movement and the technological, political, and organizational conditions that enable or challenge the rise of such movements. Her research aims to better understand the changing logics of social movement at both levels of consciousness-raising and policymaking through an interdisciplinary and comparative lens. Her most recent research published in the Information, Communication, & Society journal looks at the role of leadership in feminist networked social movements in South Korea. 

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Published

2023-09-29

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Section

Articles