Health Information Orientation, Social Support, and Diabetes Self-Care Behavior Among Indian Adults: The Roles of Education and Self-Efficacy

Authors

  • Yam Limbu Associate Professor of Marketing, Feliciano School of Business Montclair State University
  • Devon Johnson Associate Professor of Marketing, Feliciano School of Business Montclair State University
  • C. Jayachandran Professor of Marketing & International Business, Feliciano School of Business Montclair State University
  • Christopher J. McKinley Montclair State University
  • P. Raghunadha Reddy Professor, Department of Management Studies, Sri Venkateswara University, Tirupati, AP, India

Keywords:

health information orientation, social support, diabetes self-care behaviors, self-efficacy, education

Abstract

This study examines the direct and indirect influences of health information orientation and social support on diabetes self-care behavior through self-efficacy and the moderating role of education on such indirect effects. Data were collected from Indian adults with type 2 diabetes using a self-administered questionnaire. Results suggest that self-efficacy fully mediates the link between health information orientation and diabetes self-care behaviors. In addition, social support is directly related to self-care behaviors and indirectly through self-efficacy. This indirect association was stronger among patients with higher education compared with those with a lower level of education. The results offer several public health education and promotion implications for promoting diabetes self-care behaviors and developing self-care interventions. In particular, the findings provide evidence for explaining the mechanism through which health information orientation and social support influence diabetes self-care activities.

Author Biographies

Yam Limbu, Associate Professor of Marketing, Feliciano School of Business Montclair State University

Associate Professor of Marketing, Feliciano School of BusinessMontclair State University

Devon Johnson, Associate Professor of Marketing, Feliciano School of Business Montclair State University

Associate Professor of Marketing, Feliciano School of BusinessMontclair State University

C. Jayachandran, Professor of Marketing & International Business, Feliciano School of Business Montclair State University

Professor of Marketing & International Business, Feliciano School of Business Montclair State University

Christopher J. McKinley, Montclair State University

Dr. Christopher McKinley specializes in health communication and media effects. In particular, he examines the role that messages play in shaping individual’s health perceptions and behaviors. Dr. McKinley’s research addresses important public health issues, including, but not limited to, binge drinking, childhood obesity, disordered eating habits, and mental health concerns. His current research interests center on narrative persuasion as well as health information seeking. 

P. Raghunadha Reddy, Professor, Department of Management Studies, Sri Venkateswara University, Tirupati, AP, India

Professor, Department of Management Studies, Sri Venkateswara University, Tirupati, AP, India

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Published

2024-01-29

Issue

Vol. 18 (2024)

Section

Articles

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