Convergent Television Audiences, Digital Inequalities, and Social Support in Getting Audiovisual Content

Authors

  • Štěpán Žádník Department of Media Studies and Journalism, Faculty of Social Studies, Masaryk University, Czech Republic
  • Jakub Macek Department of Media Studies and Journalism, Faculty of Social Studies, Masaryk University, Czech Republic

Keywords:

digital inequality, digital divide, social support, audience research, convergence culture

Abstract

Seeking help from others is one of the major strategies enabling online viewers to overcome their inability to access audiovisual content. Nevertheless, existing research on digital inequalities has given limited attention to help-seekers. Using a representative sample of Czech adults (N = 4,294), we examined how these viewers differed from successful self-reliants and those who remained on the disadvantaged side of the digital divide. The study rejects the assumption that help-seekers distinction can be attributed to socioeconomic differences. It concludes that the availability of helpers and attitudes toward social interactions are essential and that help-seekers are more likely women.

Author Biographies

Štěpán Žádník, Department of Media Studies and Journalism, Faculty of Social Studies, Masaryk University, Czech Republic

Štěpán Žádník is a PhD candidate in media studies at Masaryk University, Brno, Czech Republic. In his work, he addresses the topics of convergence and, most of all, digital inequalities.

Jakub Macek, Department of Media Studies and Journalism, Faculty of Social Studies, Masaryk University, Czech Republic

Jakub Macek is an associate professor at the Department of Media Studies and Journalism, Masaryk University, Czech Republic. His research focuses on trust in media and the role of both legacy and new media in both societal polarization and political practices.

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Published

2023-12-26

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Section

Articles