The Obama Factor: Change and Stability in Cultural and Political Anti-Americanism

Authors

  • Eike Mark Rinke University of Mannheim
  • Lars Willnat Indiana University School of Journalism Bloomington, IN
  • Thorsten Quandt Westfälische Wilhelms University

Keywords:

Obama, anti-Americanism, stereotypes, image, entertainment, news, public opinion, Germany

Abstract

Global public opinion toward the United States is an important factor in international politics. But to what degree are distinct dimensions of attitudes toward the United States associated with the person of the president and the consumption of U.S.-produced media content? Two surveys of German college students before and after the 2008 U.S. presidential election revealed that attitudes toward U.S. foreign policies improved from 2008 to 2009, and views on U.S. culture remained stable. Perceptions of Obama depended less on attitudes toward U.S. culture than perceptions of ordinary U.S. Americans, indicating a potential for the president to influence foreign political support, even in the face of cultural reservations. Consumption of some types of U.S. media was also associated with lower levels of anti-Americanism.

Author Biographies

Eike Mark Rinke, University of Mannheim

Research AssociateUniversity of MannheimMannheim Center for European Social Research (MZES) Department of Media and Communication Studies Rheinvorlandstr. 568159 MannheimGermany Tel: +49 (621) 181-3689Fax: +49 (621) 181-1399rinke@uni-mannheim.dehttp://mkw.uni-mannheim.de/erinke/

Lars Willnat, Indiana University School of Journalism Bloomington, IN

Professor of JournalismIndiana University, School of Journalism(812) 855-9828

Thorsten Quandt, Westfälische Wilhelms University

Thorsten Quandt is Professor of Online Communication at the Department of Communication, Westfälische Wilhelms University

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Published

2015-09-14

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Section

Articles