That Is So Mainstream: The Impact of Hyper-Partisan Media Use and Right-, Left-Wing Alternative Media Repertoires on Consumers’ Belief in Political Misperceptions in the United States

Authors

  • Brittany Shaughnessy University of Florida
  • Myiah J. Hutchens University of Florida
  • Eliana DuBosar University of Florida

Keywords:

alternative media, media repertoires, hyper-partisan media, misperceptions

Abstract

Two studies examined hyper-partisan and alternative media audiences in the United States and their relationship with misperceptions—or false beliefs—despite available evidence to disprove them. Study 1, which used secondary data (ANES), yielded limited findings and suggested that hyper-partisan conservative content was associated with holding misperceptions. Study 2 used an original survey (N = 661) to examine American alternative media repertoires and their relationship with holding false beliefs. The findings of Study 2 suggested that not only is alternative media exposure related to misperceptions but so was exposure to media generally among our respondents.

Author Biographies

Brittany Shaughnessy, University of Florida

Brittany Shaughnessy (MA, Virginia Tech) is a PhD student in the College of Journalism and Communications at the University of Florida. Her research interest includes political and populist communication. bshaughnessy1@ufl.edu

Myiah J. Hutchens, University of Florida

Myiah J. Hutchens (Ph.D., The Ohio State University) is an Associate Professor and Chair in the Department of Public Relations within the College of Journalism and Communications at the University of Florida. Her research interests include political communication and political discussion.

Eliana DuBosar, University of Florida

Eliana DuBosar (MA, University of Florida) is a PhD student in the College of Journalism and Communications at the University of Florida. Her research interest includes political communication.

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Published

2024-02-14

Issue

Vol. 18 (2024)

Section

Articles

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