The Construction of Symbolic Power: Comparing Offline and Online Media Representations of Occupy the Street in Spain

Authors

  • Leonarda García-Jiménez University of Murcia, Department of Communication
  • Rocío Zamora-Medina University of Murcia, Department of Communication
  • Rebeca Martínez-Fernández King Juan Carlos University, Department of Mass Media and Journalism

Keywords:

social movements, symbolic power, social construction, discourse

Abstract

This article is an analysis of the contexts and discourses constructed around the social movement “Occupy the Street” in Spain (aka M15). This research shows the Movement’s symbolic counterpower—its capacity for defining social reality—and its resistance to the status quo. Specifically, this study compares (1) the media representations in the newspapers, (2) the discourses expressed by the Movement in Facebook, and (3) the conversations of citizens under the hashtag #M12M15 in Twitter. In total, we analyzed 1,088 units of raw data (187 pieces of news, 90 posts, and 811 tweets). The analysis of these three discourses illustrates the social movement’s image. The paper concludes that M15’s symbolic power was to manage the citizens’ discontent while framing a specific historical context through mass mobilizations.

Author Biographies

Leonarda García-Jiménez, University of Murcia, Department of Communication

García-Jiménez is Ph.D in Communication, Associate Professor at the University of Murcia and Lecturer at the University of Colorado Boulder (USA). Her research interests focus on communication & society. Telephone number: +34868887246

Rocío Zamora-Medina, University of Murcia, Department of Communication

Zamora-Medina is Ph.D. in Communication and Assistant Professor at the University of Murcia. Her specialist field of study is political communication. Phone +34868888232

Rebeca Martínez-Fernández, King Juan Carlos University, Department of Mass Media and Journalism

Martínez-Fernández is graduate student at the King Juan Carlos University. She hold a master in Communication Research at the King Juan Carlos University.

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Published

2014-11-14

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Section

Articles