Promotional Practices in News Programs: The Case of Spanish Public Television

Authors

  • Marina Santín Universidad Rey Juan Carlos (Spain)
  • Rainer Rubira Universidad Rey Juan Carlos (Spain)

Keywords:

Spanish public television, news, journalism, promotional strategies

Abstract

This article analyzes how promotional strategies impact the news programs on Spain’s public television channel. It shows how promotional activity is often disguised as news, thus compromising journalistic work, and outlines how self-promoting practices originating in the private sector have been transferred to the state-owned audiovisual corporation.

Author Biographies

Marina Santín, Universidad Rey Juan Carlos (Spain)

Associate Professor.Department of Communication Sciences at the School of Communication Sciences of the University Rey Juan Carlos in Madrid (Spain)Phone: +34914888698

Rainer Rubira, Universidad Rey Juan Carlos (Spain)

Doctoral candidate and teaching assistant.Department of Communication Sciences at the School of Communication Sciences of the University Rey Juan Carlos in Madrid (Spain)Phone: +34914887259

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Published

2014-02-26

Issue

Vol. 8 (2014)

Section

Articles

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