Public Service Media| Merely Facilitating or Actively Stimulating Diverse Media Choices? Public Service Media at the Crossroad

Authors

  • Natali Helberger Institute for Information Law (IViR) University of Amsterdam

Keywords:

algorithm profiling, public service media, media diversity, nudging, ethics

Abstract

 Personalized recommendations provide new opportunities to engage with audiences and influence media choices. Should the public-service media use such algorithmic profiling and targeting to guide audiences and stimulate more diverse choices? And if they do, is this a brave new world we would like to live in? This article outlines new opportunities for the public-service media to fulfill their commitment to media diversity and highlights some of the ethical and normative considerations that will play a role. The article concludes with a call for a new body of “algorithmic media ethics.”

Author Biography

Natali Helberger, Institute for Information Law (IViR) University of Amsterdam

Professor

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Published

2015-04-30

Issue

Vol. 9 (2015)

Section

Special Sections

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