Influence of Issue Decision Salience on Vote Choice: Linking Agenda Setting, Priming, and Issue Ownership

Authors

  • Spiro Kiousis University of Florida
  • Jesper Strömbäck Mid Sweden University
  • Michael McDevitt University of Colorado

Keywords:

agenda setting, issue ownership, priming

Abstract

This study introduces issue decision salience as a mechanism for understanding how issue ownership processes impact vote choice, using panel data from the 2006 Swedish national elections. A model is developed probing the multiple influences of news attention and discussion on issue decision salience, party evaluation, candidate evaluation, and vote decision. The results suggest that a synthesis of agenda setting and priming with issue ownership offers a valuable framework for documenting how issue salience might affect ballot choice.

Author Biographies

Spiro Kiousis, University of Florida

Spiro Kiousis, Ph.D., APRExecutive Associate DeanProfessor of Public RelationsCollege of Journalism and Communications University of Florida2096 Weimer HallP.O. Box 118400Gainesville, FL 32611-8400Tel: (352) 392-0466skiousis@jou.ufl.edu

Jesper Strömbäck, Mid Sweden University

Jesper Strömbäck Ludvig Nordström Professor and Chair in Journalism, Professor in Media and Communication Mid Sweden University Research Director at Demokratiinstitutet (Centre for Political Communication Research) Address: Jesper Strömbäck, Demokratiinstitutet/Mittuniversitetet 851 70  Sundsvall Website: www.jesperstromback.com E-mail: jesper@jesperstromback.com Tel: + 46 60-14 86 17 Cell: +46 70 684 66 15 Fax: + 46 60-14 89 34

Michael McDevitt, University of Colorado

Professor of Journalism and Mass Communication University of Colorado Boulder303-735-0460http://journalism.colorado.edu/faculty/michael-mcdevitt/

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Published

2015-10-15

Issue

Vol. 9 (2015)

Section

Articles

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