Latin American Struggles| Social Media and Virality in the 2014 Student Protests in Venezuela: Rethinking Engagement and Dialogue in Times of Imitation

Authors

  • Jairo Lugo-Ocando University of Leeds, UK
  • Alexander Hernández Universidad del Zulia, Venezuela
  • Monica Marchesi Universitat Rovira i Virgili, Spain

Keywords:

Venezuela, protests, guarimbas, social media, Internet, Chavismo, dialogue, virality, contagion, cultural chaos, democracy

Abstract

This article examines the relationship between social media, political mobilization, and civic engagement in the context of the 2014 student protests in Venezuela. The study investigates whether these technologies were used by participants as a catalyst to trigger the protests and amplify them across the country or whether they were a galvanizing factor among more general conditions. The analysis uses cultural chaos and virality/contagion as theoretical approaches to discuss these events to provoke discussion about the relationship between protests and social media. However, far from a techno-deterministic assumption that sees social media as somehow having agency in itself, the authors highlight the role of social media as a platform for political engagement through imitation and emotions while rejecting false dichotomies of rationality/irrationality among the crowd.

Author Biographies

Jairo Lugo-Ocando, University of Leeds, UK

Associate ProfessorSchool of Media and Communication

Alexander Hernández, Universidad del Zulia, Venezuela

Professor

Monica Marchesi, Universitat Rovira i Virgili, Spain

PhD Student

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Published

2015-11-16

Issue

Vol. 9 (2015)

Section

Special Sections

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