Media Audiences|Changing Patterns of Media Use across Cultures: A Challenge for Longitudinal Research

Authors

  • Uwe Hasebrink University of Hamburg
  • Klaus Bruhn Jensen University of Copenhagen
  • Hilde van den Bulck University of Antwerp, Belgium
  • Sascha Hölig University of Hamburg
  • Pieter Maeseele University of Antwerp, Belgium

Keywords:

Internet, diffusion of innovations, media audiences, media repertoires, longitudinal research

Abstract

This article places the 2013 European audience survey in the wider historical context of the ongoing societal appropriation of digital media. To better understand longitudinal changes in the patterns of media use, the article compares the technological, industrial, and cultural factors that, together, shape the observable patterns of media use. Because Internet diffusion does not occur at exactly the same time in all countries, comparisons of audiences across the nine countries of the survey can be interpreted in terms of changes over time. The article, further, reports longitudinal evidence from Belgium, Denmark, and Germany, which sheds additional light on current changes at the country level. Building on these findings, the article finally addresses key challenges for future longitudinal research on media use across cultures.

Author Biographies

Uwe Hasebrink, University of Hamburg

ProfessorHans Bredow InstiuteUniversity of Hamburg

Klaus Bruhn Jensen, University of Copenhagen

ProfessorDepartment of Media, Cognition, and Communication University of Copenhagen

Hilde van den Bulck, University of Antwerp, Belgium

Professor

Sascha Hölig, University of Hamburg

Senior ResearcherHans Bredow InstiuteUniversity of Hamburg

Pieter Maeseele, University of Antwerp, Belgium

Professor

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Published

2015-01-30

Issue

Vol. 9 (2015)

Section

Special Sections

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