BRICS| Road to India—A Brazilian Love Story: BRICS, Migration, and Cultural Flows in Brazil’s <i>Caminho das Indias</i>

Authors

  • Swapnil Rai University of Texas at Austin, Department of Radio, TV, Film
  • Joseph Straubhaar University of Texas at Austin, Department of Radio, TV, Film

Keywords:

telenovela, BRICS, India, Brazil, migration, media, foreign policy, Global South, information technology outsourcing, identity, deterritorialzation, caste system, hybridity

Abstract

The Brazilian telenovela Caminho das Índias or India, a Love Story garnered more than 40 million viewers in Brazil and went on to win an international Emmy for best telenovela. Set in India and Brazil, Caminho das Índias highlights the challenges to established traditional values such as caste, lifestyles, and norms in emerging economies because of global migration. Through a textual and discursive analysis of the novella, this article hones in on the global migrations among the emerging economies India and Brazil to study the changes migrations bring about in terms of the spatial organization of social relations and familial and cultural ties using the concepts of deterritorialization and hybridity. Framing the novella in the context of BRICS, we interrogate the political economy of the text as a notable South­–South international product, one that considerably increased the awareness of one BRICS country in another.

Author Biographies

Swapnil Rai, University of Texas at Austin, Department of Radio, TV, Film

Swapnil Rai is a doctoral candidate in the Department of Radio, TV, Film at the Moody College of Communication, University of Texas at Austin. In her professional experience as a journalist, writer and editor in India and the United States Swapnil covered beats pertaining to cinema, art and culture. She also worked in the multimedia and information services industry for Thomson Reuters. Swapnil’s research interests revolve around global media, BRICS and media flows, Indian media industry, Bollywood, new media and convergence, social media and popular culture.Phone Number: 972-302-1633   

Joseph Straubhaar, University of Texas at Austin, Department of Radio, TV, Film

Professor Joseph D. Straubhaar is the Amon G. Carter Centennial Professor of Communications in the Department of Radio-TV-Film at The University of Texas at Austin. His primary teaching, research and writing interests are in global media and cultural theory, media and migration, digital media and the digital divide in the U. S. and other countries, and global television production and flow. 

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Published

2016-06-28

Issue

Vol. 10 (2016)

Section

Special Sections

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