What We Need is Good Communication: Vernacular Globalization in Some Hungarian Speech

Authors

  • David Boromisza-Habashi University of Colorado Boulder

Keywords:

globalization, translocality, political discourse, cultural discourse, metadiscourse, media, communication culture

Abstract

This study is a cultural interpretivist investigation of the system of meanings that shapes the use of the term “communication” (kommunikáció) in Hungarian citizens’ assessments of political communication. Using a combination of the diary-interview method and semantic analysis of mediated texts, I find that Hungarian citizens distinguish good communication from bad using a set of local standards (veracity, morality, quality, effectiveness, and effects on society). I also find that citizens’ communication ideal and the cultural premises animating that ideal are closely aligned with the tenets of translocal communication culture, and I argue that these meanings serve as evidence of the vernacular globalization of that culture. I also discuss how citizens’ metadiscourse becomes a unique site for the local articulation of translocal meanings.

Author Biography

David Boromisza-Habashi, University of Colorado Boulder

Associate Professor in the Department of Communication, University of Colorado Boulder.Correspondence regarding this article should be addressed to David Boromisza-Habashi, Department of Communication, University of Colorado Boulder, 270 UCB, Boulder, CO 90309. Contact: 303-735-5076; dbh@colorado.edu.

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Published

2016-09-30

Issue

Vol. 10 (2016)

Section

Articles

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