Russian News Coverage of the 2014 Sochi Winter Olympic Games: A Transmedia Analysis

Authors

  • Renira Rampazzo Gambarato National Research University Higher School of Economics, Moscow
  • Geane Carvalho Alzamora Federal University of Minas Gerais, Brazil
  • Lorena Péret Teixeira Tárcia University Center of Belo Horizonte, Brazil

Keywords:

, 2014 Sochi Winter Olympic Games, Russian news coverage, transmedia analysis, transmedia journalism, transmedia news coverage

Abstract

The journalistic coverage of the 2014 Winter Olympic Games in Sochi, Russia, involved various media platforms and the flow of information between mass media and social media. This phenomenon is not new; therefore, the research question that motivates this article is to what extent transmedia strategies were effectively applied to the Russian official news coverage of the Sochi Olympic Games. The theoretical framework focuses on transmedia journalism, and the method is based on the analytical model regarding transmedia news coverage of planned events developed by Gambarato and Tárcia. The research findings demonstrate that, although transmedial features are incorporated in the Russian coverage, there is modest content expansion and limited engagement with the audience.

Author Biographies

Renira Rampazzo Gambarato, National Research University Higher School of Economics, Moscow

Assistant Professor - Department of Media

Geane Carvalho Alzamora, Federal University of Minas Gerais, Brazil

Associate Professor

Lorena Péret Teixeira Tárcia, University Center of Belo Horizonte, Brazil

Assistant Professor

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Published

2016-02-29

Issue

Vol. 10 (2016)

Section

Articles

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