BRICS| Branding Brazil Through Cultural Policy: Rio de Janeiro as a Creative, Audiovisual City

Authors

  • Leslie L. Marsh Georgia State University, USA

Keywords:

Brazilian cultural policy, Brazilian film industry, creative economy, nation branding, Rio as creative city

Abstract

This article examines trends in Brazilian cultural policies from 2003 to 2014, programs specific to the audiovisual sector, and efforts to make Rio de Janeiro a creative, audiovisual city. I argue that cultural polices have functioned as a way to brand Brazil for domestic and international audiences. First, I outline how cultural policies were informed by premises of the creative economy, and I consider how these ideas impacted the audiovisual sector, emphasizing the film industry. Then I focus specifically on the film industry in Rio de Janeiro. Cultural policies specific to the audiovisual sector have sought to make Rio de Janeiro a key site for the new creative economy and a site for global consumption.

Author Biography

Leslie L. Marsh, Georgia State University, USA

Associate ProfessorGeorgia State University, USA

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Published

2016-06-28

Issue

Vol. 10 (2016)

Section

Special Sections

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