Framing Philanthropy in Time of War

Authors

  • Shani Horowitz-Rozen Bar Ilan University, Israel
  • Eytan Gilboa Bar Ilan University, Israel

Keywords:

media, philanthropy, NPOs, conflict, war, framing, mobilization, social responsibility

Abstract

This study examines media framing of philanthropy. It presents a new theoretical and methodological framework that combines and integrates theories and models from the fields of communication and philanthropy. The framework includes three communication components (media outlets, functions, and roles) and three philanthropy components (donors, donations, and recipients). The integration of these components yielded six frames: government substitution, individual, high-net-worth, consumer, corporate, and media driven, as well as a new framework for analysis. Content analysis of media coverage of philanthropy during two cases of warfare in Israel demonstrates examples of these frames. The findings and the framework for analysis have significant implications for the study of media-philanthropy relations.

Author Biographies

Shani Horowitz-Rozen, Bar Ilan University, Israel

Shani Horowitz-Rozen, PhD. is a lecturer in the School of Communication at Bar-Ilan University. Her research focuses on media and social change. Currently, she combines communication and philanthropy studies, and addresses media's functions, roles and framing of philanthropy and the third sector.   shanihz@gmail.com

Eytan Gilboa, Bar Ilan University, Israel

Eytan Gilboa, PhD is Professor of International Communication, Director of the Center for International Communication and a senior Research Associate at the BESA Center for Strategic Studies, all at Bar-Ilan University. He has written several books and numerous articles and book chapters on international communication and public diplomacy.

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Published

2018-01-16

Issue

Section

Articles