Welcome to the Club: From Multimodal Voluntary Participation to Community Involvement

Authors

  • Chih-Hui Lai Nanyang Technological University
  • Wenhong Chen University of Texas, Austin Department of Radio-TV-Film

Keywords:

voluntary associations, new media, social networks, media multiplexity, community involvement

Abstract

This study integrates the theory of media multiplexity and a social network perspective to examine whether and how multiple modes of participation in voluntary groups, that is, multimodal voluntary participation, facilitate community involvement. Analyzing a 2013 random sample survey of 400 residents in the Greater Cleveland area, Ohio, in the United States, the results show that multimodal voluntary participation contributes to community involvement after controlling for local social ties and multiple affiliations. However, the normalization hypothesis was not supported as individuals who occupy bridging affiliation positions are not necessarily more advantaged than are those without such positions in adopting multimodal voluntary participation and engaging in community activities. Implications and directions for future research are discussed. 

Author Biographies

Chih-Hui Lai, Nanyang Technological University

Assistant professor in the Wee Kim Wee School of Communication and Information at Nanyang Technological University, SingaporeTel: (65) 63168972  

Wenhong Chen, University of Texas, Austin Department of Radio-TV-Film

Assistant professor in the Department of Radio-TV-Film, College of Communication at the University of Texas-Austin. Her main research interests include the implications of new communication technologies in entrepreneurial, organizational, and multi-ethnic settings.

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Published

2016-08-12

Issue

Section

Articles