News Media Use and the Informed Public in the Digital Age

Authors

  • Michael A. Xenos University of Wisconsin
  • Dietram Scheufele University of Wisconsin-Madison
  • Dominique Brossard University of Wisconsin-Madison
  • Doo-Hun Choi Hallym University
  • Michael Cacciatore University of Georgia
  • Sara Yeo University of Utah
  • Leona Yi-Fan Su University of Wisconsin-Madison

Keywords:

news media use, political knowledge, political entertainment, social media

Abstract

Perhaps one of the most enduring assumptions of political communication research concerns the perennial finding that despite tides of media distrust and revolutionary advances in communications technology, local television newscasts remain the dominant source of public affairs information for most Americans. Although the basic truth of this nearly sacred assumption remains for now, it is under greater strain than ever before, and this and other assumptions about how individuals acquire political information from the media must be continually investigated. In this article, we use data from a nationally representative online survey to provide just such a reexamination of relationships between news media use and political knowledge. Findings suggest significant changes in the contemporary media environment. By some measures, directed Internet searches have come to rival television news as a source for information, and newspapers no longer appear to have the strongest educative influences. In addition to providing an updated assessment of media use and political knowledge patterns, we consider the implications of our findings for contemporary theoretical discussions in the field of political communication.

Author Biographies

Michael A. Xenos, University of Wisconsin

Michael Xenos is CAPs Professor and Department Chair in the Department of Communication Arts at the University of Wisconsin-Madison.  

Dietram Scheufele, University of Wisconsin-Madison

Dietram A. Scheufele is the John E. Ross Professor in Science Communication and Vilas Distinguished Achievement Professor at theUniversity of Wisconsin–Madison and in the Morgridge Institute for Research. He is also an Honorary Professor of Communication at the Dresden University of Technology (Germany) and currently co-chairs the National Academies’ Roundtable on Public Interfaces of the Life Sciences. 608-262-1614

Dominique Brossard, University of Wisconsin-Madison

Dominique Brossard is professor and chair in the Department of Life Sciences Communication at the University of Wisconsin-Madison and an affiliate of the  UW-Madison Robert & Jean Holtz Center for Science and Technology Studies, the UW-Madison Center for Global Studies and the Morgridge Institute for Research. 608-263-3073

Doo-Hun Choi, Hallym University

Research Fellow 

Michael Cacciatore, University of Georgia

Michael Cacciatore is an Assistant Professor in the Advertising & Public Relations Department at the Grady College of Communications, University of Georgia. 608-333-8018

Sara Yeo, University of Utah

Sara Yeo is an Assistant Professor in the Communication Department at the University of Utah.801-585-5918

Leona Yi-Fan Su, University of Wisconsin-Madison

Assistnat Professor 

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Published

2018-01-29

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Articles