Analyzing the Existence and Relation of Optimistic Bias and First-Person Perception for an Impersonal Environmental Change

Authors

  • Rebecca M. Rogers Technical University of Munich
  • Cornelia Wallner Ludwig Maximilian University of Munich, Germany
  • Bernhard Goodwin Ludwig Maximilian University of Munich, Germany
  • Werner Heitland Technical University of Munich
  • Wolfgang W. Weisser Technical University of Munich
  • Hans-Bernd Brosius Ludwig Maximilian University of Munich, Germany

Keywords:

first-person perception, optimistic bias, media effects, nature change, impersonal risk

Abstract

Many changes in nature do not directly threaten humans, but do negatively influence nature itself, thereby posing an “impersonal” risk. We examine the optimistic bias (OB) for an impersonal risk, the first-person perception (FPP) of an impersonal risk, and the influence of media reporting and proximity of an impersonal risk on FPP and OB. Finally, we investigate the relationship between OB and FPP. We conducted a field experiment (N = 479) in 12 German cities where an invasive moth species had infested culturally important horse chestnut trees. We found OB for this nature change that decreased for people living in an area subject to this impersonal nature risk. After the treatments, neither the proximity of impersonal risk nor the journalistic style of media reporting had a significant effect on OB. An FPP was found that was not influenced significantly by either different journalistic styles or the proximity of impersonal risk. A nonsignificant swap-in-signs relation between OB and FPP was found depending on journalistic style.

Author Biographies

Rebecca M. Rogers, Technical University of Munich

M.Sc. Chair for Terrestrial EcologyDepartment of Ecology and Ecosystem Management+49 89 21809405

Cornelia Wallner, Ludwig Maximilian University of Munich, Germany

Department of Communication Studies and Media Research (IfKW)+49 89 21809400 

Bernhard Goodwin, Ludwig Maximilian University of Munich, Germany

Department of Communication Studies and Media Research (IfKW)+49 89 21809494

Werner Heitland, Technical University of Munich

Chair for Terrestrial EcologyDepartment of Ecology and Ecosystem Management+49 8161 714596

Wolfgang W. Weisser, Technical University of Munich

Prof. Dr.Chair for Terrestrial EcologyDepartment of Ecology and Ecosystem Management+49 8161 713496

Hans-Bernd Brosius, Ludwig Maximilian University of Munich, Germany

Prof. Dr.Department of Communication Studies and Media Research (IfKW)+49 89 21809455

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Published

2017-03-29

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Section

Articles