Online Entertainment| Mapping and Managing Chinese Social Media Entertainment: A Conversation with Heng Cai, Chinese Media Entrepreneur

Authors

  • David Craig USC Annenberg
  • Heng Cai StarStation TV
  • Junyi Lv USC Annenberg

Keywords:

social media, media management entertainment, multichannel networks, MCNs, platforms, media industries, Chinese media, media globalization

Abstract

USC Annenberg Clinical Assistant Professor David Craig and USC Annenberg graduate student Junyi Lv interviewed Heng Cai, a social media entertainment entrepreneur. Heng is a partner in Star Station TV, a content provider, talent management firm, influencer advertising agency, multiplatform network, and production company. Heng’s account serves as a micro–case study for how these firms function within the rapidly developing protoindustry of Chinese social media entertainment. This industry features Chinese content creators and management start-ups operating across multiple Chinese online media platforms, including Youku, Weibo, and iQiyi. The rise of the industry challenges notions of a new wave of media globalization in the wake of online entertainment.

Author Biographies

David Craig, USC Annenberg

David Craig is a Clinical Assistant Professor at USC Annenberg

Heng Cai, StarStation TV

Chinese online video entrepreneur. USC Annenberg Global Masters alum 2015. 

Junyi Lv, USC Annenberg

Graduate student in the Master in Communication Management program at USC Annenberg

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Published

2016-10-31

Issue

Vol. 10 (2016)

Section

Special Sections

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