Korean Wave| K-Pop Fans React: Hybridity and the White Celebrity-Fan on YouTube

Authors

  • David C. Oh Ramapo College of New Jersey USA

Keywords:

K-pop, audience reception, YouTube, White fans, microcelebrity, hybrid potentiality

Abstract

Reaction videos by White celebrity-fans of K-pop reveal hybridity’s formations in the global reception of K-pop in the West. A deeply understudied genre of YouTube, the reaction video needs scholarly attention. This article reveals that White celebrity-fans produce YouTube reaction texts that perform limited hybridity. Their hybridity is open to the symbolic meanings of K-pop texts and resistive practices demonstrated through deep commitments to non-White music and performers, but it is constrained by White racial logics that support postracism and gendered logics of their local spaces. 

Author Biography

David C. Oh, Ramapo College of New Jersey USA

Assistant ProfessorRamapo College of New Jersey

Downloads

Published

2017-05-23

Issue

Vol. 11 (2017)

Section

Special Sections

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