Environmental Groups Treading the Discursive Tightrope of Social License: Australian and Canadian Cases Compared

Authors

  • Lyn McGaurr University of Tasmania
  • Libby Lester University of Tasmania

Keywords:

social license, environmental movement, tourism, nature photography, environmental conflict, ecological modernization

Abstract

Environmental nongovernmental organizations are often challenged to engage in economic debates. One response is to frame contested or protected areas and species as tourism assets. In this exploratory comparative study, we examine the discourse of environmentalists and members of the tourism sector in Australia and Canada for evidence they frame tourism as a social license to protect. We find environmentalists and sympathetic ecotourism operators frame successful activism in scenic places with a history of intense environmental conflict as an investment in tourism and the local economy. This makes a case for protection from extractive industries, but falters when the adversary is tourism itself.

Author Biographies

Lyn McGaurr, University of Tasmania

Research AssociateJournalism, Media and Communications ProgramSchool of Social SciencesUniversity of Tasmania+61 427 445 765

Libby Lester, University of Tasmania

Professor of Journalism, Media and CommunicationsSchool of Social SciencesUniversity of Tasmania+61 419 527 237

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Published

2017-09-14

Issue

Vol. 11 (2017)

Section

Articles

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