The Effect of Counterexemplars and Victim Expectations on Crime Perceptions and Hostile Attitudes Toward Racial Minorities

Authors

  • T. Franklin Waddell College of Journalism and Communications, University of Florida

Keywords:

racial stereotyping, media effects, intervention, counter-exemplar, construct accessibility

Abstract

Heavy consumers of crime news are more likely to hold negative attitudes and stereotyped expectations of racial minorities. Attempts to reduce stereotyping with counterexemplars that portray racial minorities in a positive light have yielded mixed results. Do prior crime expectations or frequency of crime news exposure moderate the efficacy of counter-exemplar interventions? An experiment (N = 240) was conducted to test this question using a 2 (exemplar typicality: atypical victim vs. no victim control) × 2 (victim expectations: White vs. Black) between-subjects design. Results revealed that counterexemplars that conflicted with viewers’ preexisting victim expectations decreased hostile attitudes among light consumers of crime news, but increased racial stereotyping among heavy news consumers. The theoretical and practical implications of these findings for media psychology are discussed.

Author Biography

T. Franklin Waddell, College of Journalism and Communications, University of Florida

Dr. T. Franklin Waddell (Ph.D., Pennsylvania State University) is an assistant professor in the College of Journalism and Communications at the University of Florida.

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Published

2017-06-14

Issue

Vol. 11 (2017)

Section

Articles

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