From <i>Hijrah</i> to <i>Khilafah</i>: Rhetoric, Redemption, and ISIL's Recruitment Strategy

Authors

  • Hilary A. Sarat-St. Peter Columbia College Chicago

Keywords:

rhetoric, jihadism, recruitment, globalization, professional communication

Abstract

Global migration to ISIL-controlled territories has persisted despite ISIL’s well-documented repressive tactics, multinational efforts to stop the migration, and the difficulties facing disillusioned recruits who wish to return to their home countries. This article asks what motivates some individuals to emigrate from countries that rank high on the UN’s Human Development Index to ISIL-controlled territories in Iraq and Syria. To address this question, I examine ISIL’s official online magazine, Dabiq, as a rhetorical artifact designed to persuade and motivate readers. Dabiq’s recruitment strategy consists of three key terms arranged as a jeremiad that guide readers through a redemptive drama of guilt and purification. The article discusses implications for rhetoric and professional communication, terrorism studies, and counterterrorism strategy.

Author Biography

Hilary A. Sarat-St. Peter, Columbia College Chicago

Assistant Professor of Professional/Technical Communication 248-318-2520

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Published

2019-01-29

Issue

Vol. 13 (2019)

Section

Articles

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